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Grain vs. Gong: Which Meeting Transcription Tool is Best for B2B Sales Teams?
Grain vs. Gong: Which Meeting Transcription Tool is Best for B2B Sales Teams?

Grain vs Gong Compare CRM integration, AI highlights, and transcription tools for B2B sales. Find the best tool for your team’s performance.

Updated over a week ago

Grain vs Gong

B2B sales teams thrive on effective communication, meeting insights, and streamlined CRM workflows. Tools like Grain and Gong offer robust solutions for meeting transcription and call analysis, but which one best suits your sales team’s needs? This comparison will help you decide.

Overview of Grain

Grain recording

Core Features:

  • Real-time transcription: Capture conversations as they happen.

  • CRM integration: Sync seamlessly with platforms like Hubspot and Salesforce.

  • AI-powered meeting highlights: Automatically identify key moments.

  • Collaboration tools: Share insights and key meeting clips effortlessly.

  • Supported Platforms: ZOOM, Google Meet, Microsoft Teams, WebEX

Grain focuses on improving meeting efficiency for sales teams, offering real-time transcription and AI summaries tailored to highlight key moments. The ease of sharing insights makes it perfect for collaboration across teams.

Overview of Gong

Gong.io - YouTube

Core Features:

  • AI-driven sales insights: Provides deep analysis of sales conversations.

  • Automated transcription: Post-call transcription with AI insights.

  • Deal intelligence: Track pipeline, win rates, and deal health based on calls.


Feature Comparison: Grain vs. Gong

Grain meeting software

1. Meeting Transcription

  • Grain: Offers real-time transcription with highlighted key moments automatically tagged during the call.

  • Gong: Provides transcription post-meeting, focusing on sales analytics rather than live collaboration.

2. CRM Integration

  • Grain: Direct integration with popular CRMs like Salesforce and HubSpot, allowing users to sync meeting notes and call summaries with minimal effort. Grain has a wide range of other integrations as well such as Slack, Zapier and more.

  • Gong: Also integrates with CRMs, but with a stronger emphasis on tracking deal insights and pipeline health within these platforms.

3. AI & Automation

  • Grain: Uses AI to generate highlights in real-time and sync call data instantly to the CRM. Perfect for fast-moving sales teams that need quick follow-ups.

  • Gong: Leverages AI for deep conversation analysis, focusing on deal and revenue intelligence to support broader strategic sales decisions.

4. Collaboration & Sharing

  • Grain: Allows users to easily share clips, highlights, and key moments from meetings directly with team members or across platforms.

  • Gong: Offers sales coaching insights and call reviews but lacks the same ease of instant sharing and collaboration features as Grain.


Pricing Comparison

  • Grain: Offers a free tier with essential features and paid plans for more advanced functionality, including enterprise options. A more affordable option for the entire team.

  • Gong: Operates primarily on a premium pricing model aimed at large sales teams, with custom quotes for enterprise users. Typically more expensive.

Grain recorder pricing

User Experience & Support

  • Grain: Easy-to-use interface with a strong focus on collaboration. Offers dedicated onboarding for sales teams, along with comprehensive support and tutorials. Best in class customer support.

  • Gong: Known for its detailed analytics, Gong’s platform has a steeper learning curve but offers extensive support for revenue operations.


Which Tool is Right for You?

  • Best for B2B Sales Teams: If your team values real-time transcription, seamless CRM integration, and quick sharing of meeting insights, Grain is the top choice. It’s designed for speed and efficiency, making it ideal for teams that need fast follow-ups and effective collaboration.

  • Best for Strategic Insights: Grain also excels in providing deeper call analysis and valuable insights for long-term sales strategies. With powerful tools for pipeline tracking and revenue intelligence, it’s perfect for teams focused on strategic growth and deal health.

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