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Grain's automated SPICED analysis helps sales teams gain deeper insights into their deals and improve overall performance. This article covers how to set up SPICED automation and leverage its benefits.
Setting Up SPICED Automation
1. Select SPICED in the Get Started Modal
When you first go to Grain Deals, you'll see a "Automate you Sales Methodology" banner:
Select "Get Started" in the banner
In the modal, click on "SPICED" to choose it as your preferred methodology
If SPICED isn't your preferred sales methodology, click "Request a different methodology" to choose from one of the listed Sales Methodologies or submit a custom request.
2. Automatic Deal Analysis
Once SPICED is selected, Grain will automatically start analyzing your open sales deals across all 5 SPICED categories:
Situation
Pain
Impact
Critical Event
Decision
3. Review Automated Insights
To view the analysis for each deal:
Navigate to the Deals page in Grain
Select a specific deal
Review the SPICED section in the Overview tab
Click on each category to expand and view detailed insights
Note: Grain pulls information from your connected HubSpot account and recorded conversations to provide these insights.
Benefits of Automated SPICED Analysis
1. Comprehensive Deal Evaluation
Evaluates deals across all SPICED elements
Provides insights in to each area of a deal
2. Conversation-Driven Insights
Surfaces key information from all your conversations
Enables informed decision-making
3. Improved Forecast Capabilities
Helps sales leaders more accurately predict closure likelihood
Enhances sales pipeline management
4. Targeted Coaching Opportunities
Easily identify areas where deals are lacking
Provide specific coaching on weak SPICED elements
5. Standardized Sales Process
Creates uniformity in deal assessment
Facilitates better team collaboration
6. Faster Onboarding
Reduces ramp-up time for new team members
Helps reps quickly understand deal context
Conclusion
By leveraging Grain's automated SPICED analysis, sales teams can gain deeper deal insights, save time, and ultimately improve their overall performance and win rates. Start using this powerful feature today to transform your sales process.